Take It Down Act
Take It Down Act is a U.S. federal law addressing the nonconsensual sharing of intimate images, including digitally created or altered images such as AI-generated deepfakes.
What is Take It Down Act?
The Tools to Address Known Exploitation by Immobilizing Technological Deepfakes on Websites and Networks Act, known as the Take It Down Act, was signed into law in May 2025. It criminalizes certain nonconsensual publication of intimate visual depictions and requires covered online platforms to provide a process for reporting such content.
Why is Take It Down Act Important?
The law is particularly relevant to AI-generated intimate imagery and deepfakes. Covered platforms must remove validly reported intimate images and known identical copies within 48 hours of receiving a request. The FTC began enforcing these platform notice-and-removal requirements on May 19, 2026.
Common use cases
The Take It Down Act is relevant to content moderation, AI safety, deepfake prevention, platform governance, trust and safety, privacy protection, and the handling of nonconsensual intimate imagery.